Broadening Our Perspective on Media Effects

This topic really broadened my perspective and understanding proper approaching on the media effects and influences. it actually helps me to recognize the effects having negative influence in me and triggers my mind to be more extra careful in every effects of media. Moreover, knowing this will avoid me on being manipulated by media. On the other hand, this chapter boost my capacity in determining the good effects of media and try to make sense out of it in my life it also increase my appreciation on the media world with prudence.

What is an Audience?

Knowing this chapter, made me realize the different niche audiences. Before, I thought that audiences are mere spectators and no classifications, however, this mass media sort them in different niche for a particular focus in order to provide what the audiences really want. This is also a kind of warning to me not to be carried away by the immense power of advertisements because some of them are not really necessary for man’s life. This is also an indication for me to choose wisely in all my needs and wants in my life.

Economic Perspective in the Media World

The chapter presents the business in media, hhow it develops, how to manage it and most importantly is how to compete wisely. Knowing this chapter is a great help for me in realizing the importance of decision making in life.

Business is a very competitive world, every day is always  a competition, competing one another just to get what they want. In here, decisions always take place always going over the other and survival of the fittest. Strategy is always useful but it should be an excellent and creative one in order to gain more income and profit.

Realizing this is a great help to me a factor to be considered in my struggling and challenging journey in life. This will really aid and guide me somehow on how to use my competence skills in a very productive manner.

Pontifical Council for Social Communications: 100 years of Cinema

I thought cinema was created only for entertainment, having this reading an article on 100 years of Cinema I was really wrong and showed me how shallow my thinking is. Every time I watch film in the cinema I always think of entertainment and no more else, I never analyze or even evaluate it. I just watch and be entertained. The article 100 years of Cinema enlightened and taught me important points for me to consider in the cinema. There are many elements on how to figure out what the film is telling to us so that, we may be able to understand it correctly and properly. I also realized that cinemas are not just publicly showed to anyone but it needs first to be categorized according to audiences in order to avoid misunderstanding, misinterpretations and confusions. Nevertheless, there are instructions to be observed before watching in the cinema like for example the training of children, young people, and adults in the interpretation of the values expressed through the cinema. This is really needed in this modern age because of lack of education and orientation to the people. In this kind of system many will be guided and be taught of what should be done in dealing with such matters. In my life this kind of information that I acquire in this article helped me on the proper way to be followed and be more committed to the rules, regulations and instructions of each activity I take.

Ethics in Advertising

“No one can escape the influence of advertising” Pope Paul VI

Indeed, it is. Such remarked of Pope Paul VI is obviously happening right now. Anyone is susceptible in the great influence of advertising and I think, there’s no argument about that. However, this phenomenon does not imply negative and harmful effects neither a threat in human progression and development. Only if we utilize and interpret it in a very unproductive manner and irrational thinking will consume us and eventually be subjected to automaticity, which is not a good sign in dealing the all powerful mass media. Reflecting on this condition of our world now, I can say that we can use these gifts, namely the mass media though it is really overwhelming, we can be a disciplined citizen by following the instructions of the Church and the mass media itself. I think, their instructions are for us to be facilitated and for the common good of everyone. Being exposed in advertisements is actually a challenging one for me. Everyday always bombarded by advertisements, without any proper orientation and good education, everything will be in chaos. Reading this article Ethics in Advertising made me aware of the great role of ethics in advertising, this will really help all the users of the product of advertising. And by this as it was stated in the article users should practice moderation and discipline in their approach to the mass media. Reading this, is an innovation for me to become a good, concern, sensitive and disciplined citizen regarding my approach to mass media.

Development of the Mass Media Industry

Seeing how mass media develop into industries is also a good consideration in understanding what really mass media is and what has happened over time to explain why we have the mass media we do today. It’s nice to know these things, how it develops, how the innovations take place and how it adapted to the life of man though I’m not actually interested with these changes and process of media. I just considered it as additional information in developing mass media.

Advertising

Distinguishing needs from wants is a sign of discipline especially in the midst of media world and in entertaining advertisement. Having an elaborate knowledge structures about advertising and about our needs is really important to know. These could really help us to be easily influenced by this power of advertisements. Having also the proper orientation of needs and wants would be a nice outset in getting involved in the media world.

The more we become aware of our needs, the more we can use advertising to control our life and to avoid being manipulated by it.

What is News?

As it was said in the report, news is normally seen as reflections of actual/real events which is constructed by journalists. Nevertheless, this chapter really gives me knowledge on how to approach news in different perspectives and be more skeptical on every public opinion that I encounter. It made me also think and consider such exposures to more news because it would be better than to simply stick to one. This will really help me especially in developing media literacy.

As the epistemic obligation says “Never accept the truth in any statement or belief unless there is adequate evidence for it”

Entertainment Content

This chapter follows clear formulas that are designed to attract and hold our attention and besides, entertainment is one of the strongest attention getter produced by media which can also deeply influence and affect many people depending on the way it is showed. In this chapter, I learn how to be entertained properly and at the same time limiting myself to be carried away by the unreality it manifested. Moreover, it increased my understanding on the entertainment world that, don’t be just entertained by this things but learn also from it. Pure entertainment is really exciting and interesting however; I prefer to be inclined in edutainment, an entertainment yet educational. By this, I can be more informed and contented on such things.

Developing Media Literacy

In developing media literacy, there are four factors to be considered namely maturation, natural abilities, experience and active application of skills. These factors are essentials in dealing Media Literacy. The more we consider these four and understand it, the more we can manage our own level of media literacy in developing it. In this chapter it also shows how the development of this media literacy is processed gradually overtime and cannot simply be suddenly switched on.